Away
Away
Away
Away
Away
Experience a new way to escape from your ordinary life!
Experience a new way to escape from your ordinary life!
Experience a new way to escape from your ordinary life!
Experience a new way to escape from your ordinary life!
Experience a new way to escape from your ordinary life!
About Project
With the resurgence of post-pandemic travel, many people are eager to start traveling again. However, the travel planning process often involves in significant effort, while unexpected situations arise during the trip. Therefore, we came up with the idea of Away, an app that addresses trip-planning pain points and empowers travelers to enjoy their journey seamlessly.
About Project
With the resurgence of post-pandemic travel, many people are eager to start traveling again. However, the travel planning process often involves in significant effort, while unexpected situations arise during the trip. Therefore, we came up with the idea of Away, an app that addresses trip-planning pain points and empowers travelers to enjoy their journey seamlessly.
About Project
With the resurgence of post-pandemic travel, many people are eager to start traveling again. However, the travel planning process often involves in significant effort, while unexpected situations arise during the trip. Therefore, we came up with the idea of Away, an app that addresses trip-planning pain points and empowers travelers to enjoy their journey seamlessly.
Timeline
Nov, 2022 ~ Feb, 2023
My role
Marketing strategy
UX research
Prototype
UI design
Article link
Timeline
Nov, 2022 ~ Feb, 2023
My role
Marketing strategy
UX research
Prototype
UI design
Article link
Timeline
Nov, 2022 ~ Feb, 2023
My role
Marketing strategy
UX research
Prototype
UI design
Article link
(OVERVIEW)
Goal
Create an MVP travel planning APP
Genrate a business plan and branding strategy for the product
Create a MVP travel planning APP
Generate a business plan and branding strategy for the product
Challenge
Working with a new team under a tight timeline
During the competition, we were required to conduct UX research, generate a MVP product, and create a business plan within 2 weeks.
During the competition, we were required to conduct UX research, generate a MVP product, and create a business plan within 2 weeks.
The scope of the product research was quite large
Since planning for a trip incorporates a variety of tools and methods, our team had a tough time in deciding which features to be include in the MVP.
Since planning for a trip incorporates a variety of tools and methods, our team had a tough time in deciding which features to be include in the MVP.
Solution
Specific task assignments and weekly checkups
We break up our main tasks into smaller tasks and allocate them based on our expertise and time. We will then review our work weekly with a concrete agenda and prepared work.
We break up our main tasks into smaller tasks and allocate them based on our expertise and time. We will then review our work weekly with a concrete agenda and prepared work.
Making feature priority based on core user pain-points
When deciding features to include in the MVP, we utilized Figjam to categorize thoughts and make connections with the main pain points
When deciding features to include in the MVP, we utilized Figjam to categorize thoughts and make connections with the main pain points
(OVERVIEW)
Goal
Create an MVP travel planning APP
Genrate a business plan and branding strategy for the product
Challenge
Working with a new team under a tight timeline
During the competition, we were required to conduct UX research, generate a MVP product, and create a business plan within 2 weeks.
The scope of the product research was quite large
Since planning for a trip incorporates a variety of tools and methods, our team had a tough time in deciding which features to be include in the MVP.
Solution
Specific task assignments and weekly checkups
We break up our main tasks into smaller tasks and allocate them based on our expertise and time. We will then review our work weekly with a concrete agenda and prepared work.
Making feature priority based on core user pain-points
When deciding features to include in the MVP, we utilized Figjam to categorize thoughts and make connections with the main pain points
(OVERVIEW)
Goal
Create an MVP travel planning APP
Genrate a business plan and branding strategy for the product
Challenge
Working with a new team under a tight timeline
During the competition, we were required to conduct UX research, generate a MVP product, and create a business plan within 2 weeks.
The scope of the product research was quite large
Since planning for a trip incorporates a variety of tools and methods, our team had a tough time in deciding which features to be include in the MVP.
Solution
Specific task assignments and weekly checkups
We break up our main tasks into smaller tasks and allocate them based on our expertise and time. We will then review our work weekly with a concrete agenda and prepared work.
Making feature priority based on core user pain-points
When deciding features to include in the MVP, we utilized Figjam to categorize thoughts and make connections with the main pain points
Desk Research
Desk Research
Desk Research
Travel industry report analysis
To gain insights into Taiwan's travel market, we conducted comprehensive market research analyzing overall behavior trends and untapped opportunities.
Generation Z will become the main force of tourism consumption after the epidemic
A study by Avail indicates that Gen Z will be more willing to spend money on travel in 2022 than any other generation. According to Morning Consult, 11% of Gen Z travelers earn more than $110,000 a year and will spend 60% more on travel.
(i-Buzz Research, 2023)
Gen Z loves to go on self-guided tour and yearns for serene traveling.
The survey found that 52% of Gen Z and millennials go on leisure trips once or twice a year. In terms of traveling methods, they prefer to self-guided trips and prefer planning the tour with friends.
(udn, 2023)
Travel industry report analysis
To gain insights into Taiwan's travel market, we conducted comprehensive market research analyzing overall behavior trends and untapped opportunities.
Generation Z will become the main force of tourism consumption after the epidemic
A study by Avail indicates that Gen Z will be more willing to spend money on travel in 2022 than any other generation. According to Morning Consult, 11% of Gen Z travelers earn more than $110,000 a year and will spend 60% more on travel.
(i-Buzz Research, 2023)
Gen Z loves to go on self-guided tour and yearns for serene traveling.
The survey found that 52% of Gen Z and millennials go on leisure trips once or twice a year. In terms of traveling methods, they prefer to self-guided trips and prefer planning the tour with friends.
(udn, 2023)
Travel industry report analysis
To gain insights into Taiwan's travel market, we conducted comprehensive market research analyzing overall behavior trends and untapped opportunities.
Generation Z will become the main force of tourism consumption after the epidemic
A study by Avail indicates that Gen Z will be more willing to spend money on travel in 2022 than any other generation. According to Morning Consult, 11% of Gen Z travelers earn more than $110,000 a year and will spend 60% more on travel.
(i-Buzz Research, 2023)
Gen Z loves to go on self-guided tour and yearns for serene traveling.
The survey found that 52% of Gen Z and millennials go on leisure trips once or twice a year. In terms of traveling methods, they prefer to self-guided trips and prefer planning the tour with friends.
(udn, 2023)
Competitive analysis
We conducted a comprehensive competitive analysis evaluating the feature sets and usability of existing trip planning apps, identifying key areas for innovation and user experience enhancement.
We discovered that ...
Lack of site information
Most trip planning app do not provide sufficient information of the sites.
Poor interface design
The interfase of most direct competitors are sophisticated, and may be confusing at first.
Complicated schedule planning process
Most app requires multiple steps in creating a schedule for a trip.
Competitive analysis
We conducted a comprehensive competitive analysis evaluating the feature sets and usability of existing trip planning apps, identifying key areas for innovation and user experience enhancement.
We discovered that ...
Lack of site information
Most trip planning app do not provide sufficient information of the sites.
Poor interface design
The interfase of most direct competitors are sophisticated, and may be confusing at first.
Complicated schedule planning process
Most app requires multiple steps in creating a schedule for a trip.
Competitive analysis
We conducted a comprehensive competitive analysis evaluating the feature sets and usability of existing trip planning apps, identifying key areas for innovation and user experience enhancement.
We discovered that ...
Lack of site information
Most trip planning app do not provide sufficient information of the sites.
Poor interface design
The interfase of most direct competitors are sophisticated, and may be confusing at first.
Complicated schedule planning process
Most app requires multiple steps in creating a schedule for a trip.
Survey inquiry
We conduct online survey to access users’ overall experiences in planning tours and identify potential business opportunities as well as areas of optimizations.
49.2 %
participants frustrated the most when searching for site, foods, and accommodations information.
Frequency of domestic travel within the past 6 months
2.7
User Satisfaction in Trip Planning App Experiences
3.2
Travel planning experience satisfaction within the past 6 months
Survey inquiry
We conduct online survey to access users’ overall experiences in planning tours and identify potential business opportunities as well as areas of optimizations.
49.2 %
participants frustrated the most when searching for site, foods, and accommodations information.
Frequency of domestic travel within the past 6 months
2.7
User Satisfaction in Trip Planning App Experiences
3.2
Travel planning experience satisfaction within the past 6 months
Survey inquiry
We conduct online survey to access users’ overall experiences in planning tours and identify potential business opportunities as well as areas of optimizations.
49.2 %
participants frustrated the most when searching for site, foods, and accommodations information.
Frequency of domestic travel within the past 6 months
2.7
User Satisfaction in Trip Planning App Experiences
3.2
Travel planning experience satisfaction within the past 6 months
Interview
We conducted an in-depth phone call interviews with 8 participants aged 20 to 35 years, all of whom plan travel at least once every 3 months. This qualitative user research aimed to uncover insights into their travel planning journey.
User insights
Prioritize efficient traveling route
Most participants tend to use Google Maps to access and optimize the route between destinations.
Lack of integrative travel information and interface design
Existing travel planning app are considered inconvenient and lack of sufficient information when making travel decisions.
Frustrated plan change on the spot
Participants tend to be more annoyed when discovering the site or restaurant they are planning to go to were closed.
Interview
We conducted an in-depth phone call interviews with 8 participants aged 20 to 35 years, all of whom plan travel at least once every 3 months. This qualitative user research aimed to uncover insights into their travel planning journey.
User insights
Prioritize efficient traveling route
Most participants tend to use Google Maps to access and optimize the route between destinations.
Lack of integrative travel information and interface design
Existing travel planning app are considered inconvenient and lack of sufficient information when making travel decisions.
Frustrated plan change on the spot
Participants tend to be more annoyed when discovering the site or restaurant they are planning to go to were closed.
Interview
We conducted an in-depth phone call interviews with 8 participants aged 20 to 35 years, all of whom plan travel at least once every 3 months. This qualitative user research aimed to uncover insights into their travel planning journey.
User insights
Prioritize efficient traveling route
Most participants tend to use Google Maps to access and optimize the route between destinations.
Lack of integrative travel information and interface design
Existing travel planning app are considered inconvenient and lack of sufficient information when making travel decisions.
Frustrated plan change on the spot
Participants tend to be more annoyed when discovering the site or restaurant they are planning to go to were closed.
User journey map
User journey map
Based on our secondary and primary research, we developed our persona and user journey map to define problems, set goals, and declare how our MVP can provide solutions to resolve users’ problem.
Based on our secondary and primary research, we developed our persona and user journey map to define problems, set goals, and declare how our MVP can provide solutions to resolve users’ problem.
User journey map
Based on our secondary and primary research, we developed our persona and user journey map to define problems, set goals, and declare how our MVP can provide solutions to resolve users’ problem.
Create simple and seamless travel experiences.
Create simple and seamless travel experiences.
Create simple and seamless travel experiences.
Product goal
Product goal
Product goal
Integrate travel related information
Integrate travel related information
We provide comprehensive informationto reduce search effort.
We provide comprehensive informationto reduce search effort.
Comprehensive planning tools
Comprehensive planning tools
Users can easily add time settings, take notes, track spendings and so on.
Users can easily add time settings, take notes, track spendings and so on.
Real-time site information
Real-time site information
Invite travelers to report the latest situation of the attraction for future traveling reference.
Invite travelers to report the latest situation of the attraction for future traveling reference.
Information architecture
Information architecture
Information architecture
Branding
Logo Concept
A
Mountain
Light
Wave
Tent
Paper plane
“Get away from your ordinary life, and plan your trip right away! “
“Get away from your ordinary life, and plan your trip right away! “
Branding
Logo Concept
A
Mountain
Light
Wave
Tent
Paper plane
“Get away from your ordinary life, and plan your trip right away! “
Branding
Logo Concept
A
Mountain
Light
Wave
Tent
Paper plane
“Get away from your ordinary life, and plan your trip right away! “
Design System
Typography
Axios Pro
Bold, Regular
Color Palette
Primary
#45AA92
Secondary
#F6A300
Accent
#E7FA11
Neutral
#151516
Design System
Typography
Axios Pro
Bold, Regular
Color Palette
Primary
#45AA92
Secondary
#F6A300
Accent
#E7FA11
Neutral
#151516
Design System
Typography
Axios Pro
Bold, Regular
Color Palette
Primary
#45AA92
Secondary
#F6A300
Accent
#E7FA11
Neutral
#151516
Final Design
Onboarding
1
Travel preference quiz
We recommend personalized traveling options , minimizing the cognitive load in the travel searching process.
2
App Guide
We provide step-by-step guide to empower new users to create their own schedule.
Create a traveling plan
1
Search sites
Users can search for sites and add directly to their schedule.
1
Search sites
Users can search for sites and add directly to their schedule.
2
Add schedule from your collections
Users can directly add multiple sites from their collection with just one click.
2
Add schedule from your collections
Users can directly add multiple sites from their collection with just one click.
Edit schedule
1
Simlple schedule planning template
With clear guidance and straightforward functions, users can seamlessly create their trip within minutes.
2
Multiple functions all in one
You can freely check out site information, add notes, record spending, and direct to Google Maps navigation within 2 clicks.
Explore new places
1
Personalized recommendation
Users can obtain personalized site recommendation based on their respond of the travel preference quiz as well as different categories of site recommendations.
Integrate travel related information
1
Information integration
We integrated and structured all relevant information of the site into different categories, to help users reduce searching effort and make a more thorough evaluation.
2
Adjacent site recommendation
According to the geographical location of the scenic spot, we will recommend nearby scenic spots for tourists as reference.
Real-time site notification
1
Travel experience survey
We can collect overall traveling experience to provide more accurate and instant information references about the site.
2
Real-time site notification
Based on the data collected, we provide notifications on attraction pages, keeping travelers informed about current on-site conditions.
Final Design
Onboarding
1
Travel preference quiz
We recommend personalized traveling options , minimizing the cognitive load in the travel searching process.
2
App Guide
We provide step-by-step guide to empower new users to create their own schedule.
Create a traveling plan
1
Search sites
Users can search for sites and add directly to their schedule.
2
Add schedule from your collections
Users can directly add multiple sites from their collection with just one click.
Edit schedule
1
Simlple schedule planning template
With clear guidance and straightforward functions, users can seamlessly create their trip within minutes.
2
Multiple functions all in one
You can freely check out site information, add notes, record spending, and direct to Google Maps navigation within 2 clicks.
Explore new places
1
Personalized recommendation
Users can obtain personalized site recommendation based on their respond of the travel preference quiz as well as different categories of site recommendations.
Integrate travel related information
1
Information integration
We integrated and structured all relevant information of the site into different categories, to help users reduce searching effort and make a more thorough evaluation.
2
Adjacent site recommendation
According to the geographical location of the scenic spot, we will recommend nearby scenic spots for tourists as reference.
Real-time site notification
1
Travel experience survey
We can collect overall traveling experience to provide more accurate and instant information references about the site.
2
Real-time site notification
Based on the data collected, we provide notifications on attraction pages, keeping travelers informed about current on-site conditions.
Final Design
Onboarding
1
Travel preference quiz
We recommend personalized traveling options , minimizing the cognitive load in the travel searching process.
2
App Guide
We provide step-by-step guide to empower new users to create their own schedule.
Create a traveling plan
1
Search sites
Users can search for sites and add directly to their schedule.
2
Add schedule from your collections
Users can directly add multiple sites from their collection with just one click.
Edit schedule
1
Simlple schedule planning template
With clear guidance and straightforward functions, users can seamlessly create their trip within minutes.
2
Multiple functions all in one
You can freely check out site information, add notes, record spending, and direct to Google Maps navigation within 2 clicks.
Explore new places
1
Personalized recommendation
Users can obtain personalized site recommendation based on their respond of the travel preference quiz as well as different categories of site recommendations.
Integrate travel related information
1
Information integration
We integrated and structured all relevant information of the site into different categories, to help users reduce searching effort and make a more thorough evaluation.
2
Adjacent site recommendation
According to the geographical location of the scenic spot, we will recommend nearby scenic spots for tourists as reference.
Real-time site notification
1
Travel experience survey
We can collect overall traveling experience to provide more accurate and instant information references about the site.
2
Real-time site notification
Based on the data collected, we provide notifications on attraction pages, keeping travelers informed about current on-site conditions.
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LET’S
( WORK )
TOGETHER
If you like my work,
feel free to contact me!
LET’S
( WORK )
TOGETHER
If you like my work,
feel free to contact me!
LET’S
( WORK )
TOGETHER
If you like my work,
feel free to contact me!
LET’S
( WORK )
TOGETHER
If you like my work,
feel free to contact me!